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The concept of integrated marketing rural area

The concept of integrated marketing rural area

Journal of Economic Regulation, , Vol. 1 (no. 2),
p. 43-49

In current conditions there is a strong need to move from industrial approach to management to socio-regional approach and development of integrated marketing management concept, which envisages an opportunity for effective combinatorics of strategic resources and takes into account state priorities in development of agricultural territories.

Keywords: integrated marketing management; macromarketing; rotational mechanism; agricultural territories
Publisher: Ltd. "Humanitarian perspectives"
Founder: Ltd. "Humanitarian perspectives"
ISSN: 2078-5429