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Lights and shadows of Olympic Games (review of the R. M. Nureev & E. V. Markin monograph «Olympic Games Economics», Moscow, Norma, 2014, 144 p.)

Lights and shadows of Olympic Games (review of the R. M. Nureev & E. V. Markin monograph «Olympic Games Economics», Moscow, Norma, 2014, 144 p.)

Journal of Institutional studies, , Vol. 6 (no. 4),
p. 148-154

Review devoted to the analysis of the monograph "Olympic Games Economics", prepared by R. M. Nureyev and E. V. Markin. The experience of studying economic issues of sport and the Olympic Games in the foreign and domestic literature is analyzed. A description of all monograph’s chapters and its detailed analysis is done. In the review the main stages of the international Olympic movement financing are described, as well as the diversification of funding sources of the Olympics. There is a notion of the Olympic business cycle in the review, its unity and differences with Zhuglar economic cycles are shown. Olympic business cycle is considered as a unity of economic and political activity.
Cost-benefit analysis on the time-different stages of the business cycle of the Olympic is given and the main control model and financing of the Olympic Games are examined. Particular attention is paid to the successes and failures of the Olympic Winter Games. In this context the analysis of the first socio-economic results of the XXII Olympic winter- these Games 2014 in Sochi is done.
Identified the strengths and weaknesses of the monograph, both in terms of material used, and possibility of its use in the educational process.


Keywords: Olympic Games; Olympic movement; International Olympic Committee (IOC); Olympic business cycle; Sochi 2014; cost-benefit analysis

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Publisher: Ltd. "Humanitarian perspectives"
Founder: Southern Federal University
ISSN: 2076-6297