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The institutionalization of consumer’s goods social standards (in terms of foodstuffs)

The institutionalization of consumer’s goods social standards (in terms of foodstuffs)

Journal of Institutional studies, , Vol. 7 (no. 3),

The paper is devoted to the development of the institutional design of consumer goods in the methodology of economic and sociological theories. The author detected the dependence of the consumer goods quality between the levels of the organization and the determining of a social order, including modes of coordination of economic agents (consumers and businesses). The resolution of methodological disputes has been discovered mainly on the basis of the methodological institutionalism principles. The research of consumer goods quality conventions has significantly contributed of the development of the institutional design of consumer goods, introducing the conception of institutionalization. Therefore, the institutional design of consumer goods was seen as process in the context of supporting and developing institutions in the discourses of institutional structure. The result of the study is considered: the development of economic and sociological approach to the determination of the quality of consumer goods and the model of social standards institutionalization.

Keywords: quality of consumer goods; social standards; social order; institutions; institutional constructs; institutionalization.

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